Job Title: SEO Specialist
Job Location: Madison, NJ
Job Type: Contract
Job Description:
Manage and improve organic search engine performance and goalsetting based on clickthrough rates traffic and conversions Work towards quarterly SEO department performance targets
On page and off page optimization for website and blog including meta tags meta description alt tags URL leaf node H1 H2 directory submission etc
Perform ongoing keyword discovery expansion and optimization for the performance of all content website blog other pages Conduct relevant SEO audit for ongoing optimization
Review the business content on a regular basis to identify opportunities points of improvement and creative solutions for the business SEO programs
Content creation for SEO requirements and copy optimization basis keyword research
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented
Requirements
Prior experience in content marketing content growth and SEO with demonstrable results
Excellent written communication skill ability to conduct SEO analyses for trends
Understanding of analytical tools such as SEOMoz Omniture Google Analytics Core metrics Webmaster tools Buzz stream Screaming Frog Majestic Moz among others
Working knowledge in HTML Javascript AJAX CSS Flash and other valuable media technologies
The ability to work with backend SEO elements such as htaccess robotstxt metadata etc
A deep understanding of mobile strategy mobile first indexing and how it relates to SEO
A solid grasp of how blogging PR social media and related strategies go handinhand with SEO
An UpToDate working knowledge of current past and projected trends in the SEO industry
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