Technical Inside Sales Team Lead Job at Dynisco, Franklin, MA

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  • Dynisco
  • Franklin, MA

Job Description

Key Responsibilities

  • Own and manage a portfolio of inbound and outbound sales opportunities, from initial qualification through order closure.
  • Act as the technical sales lead for complex or high-value opportunities requiring application knowledge or customization.
  • Support and collaborate with field sales, distributors, and channel partners to advance opportunities and close business.
  • Identify upsell and cross-sell opportunities based on customer applications, installed base, and usage trends.
  • Prepare accurate, timely quotations and ensure compliance with pricing, margin, and commercial policies.
  • Maintain accurate and timely CRM data for opportunities, quotes, and customer interactions.

Team Leadership & Coaching

  • Provide day-to-day guidance, coaching, and technical support to Inside Sales Representatives.
  • Review quotes, opportunities, and deal strategy for quality, accuracy, and win probability.
  • Assist in onboarding, training, and ramp-up of new inside sales team members.
  • Serve as first-level escalation for technical, commercial, and customer issues.
  • Reinforce sales process discipline, CRM usage, and best practices across the team.

Performance & Process Ownership

  • Support inside sales capacity planning, workload prioritization, and territory coverage.
  • Partner with sales management to identify skill gaps and training needs.
  • Lead continuous improvement initiatives related to response time, conversion rates, and customer experience.
  • Provide input into performance evaluations and incentive effectiveness (without direct HR authority unless assigned).

Additional Responsibilities - Senior Individual Contributor (IC) Lead


Advanced Technical & Commercial Focus

  • Own the most complex, strategic, or technically demanding inside sales opportunities.
  • Serve as the internal subject-matter expert for products, applications, and competitive positioning.
  • Support field sales and distributors on pre-sales technical qualification and solution development.
  • Contribute to pricing strategy, product feedback, and win/loss analysis.
  • Influence peers through expertise and best practice sharing rather than direct supervision.

Required Qualifications

  • Bachelor's degree in Engineering, Technical Discipline, Business, or equivalent experience.
  • 5+ years of inside sales or technical sales experience in an industrial B2B environment.
  • Strong technical aptitude with the ability to understand and explain engineered or configurable products.
  • Proven track record of meeting or exceeding sales and order targets.
  • Experience working with CRM systems (e.g., Salesforce, Dynamics, HubSpot).
  • Strong communication, negotiation, and problem-solving skills.

Preferred Qualifications

  • Background in industrial automation, sensors, instrumentation, controls, capital equipment, or engineered components.
  • Bilingual in Spanish and English preferred.

  • Experience supporting distributors or hybrid direct/distributor sales models.
  • Prior experience mentoring or leading peers in a sales environment.
  • Familiarity with ERP systems and order management processes.

Key Performance Indicators (KPIs)

  • Revenue and order intake vs. target
  • Quote-to-order conversion rate
  • Average quote response time
  • Gross margin performance
  • CRM data accuracy and forecast reliability
  • Customer satisfaction and retention metrics

Competencies & Attributes

  • Consultative, solution-oriented sales mindset
  • Strong technical curiosity and learning agility
  • High attention to detail and process discipline
  • Ability to prioritize and manage multiple opportunities simultaneously
  • Collaborative team player with informal leadership capability

Physical Requirements

  • Primarily sedentary work (sitting at a desk).
  • Occasionally standing, walking, bending, or reaching.
  • Ability to lift up to 10-20 pounds.
  • Manual dexterity required for daily office work.
  • Ability to see, hear, and communicate effectively.

Other Duties


Performs additional tasks as needed to support department and company objectives.

Job Tags

Permanent employment, Work at office,

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