Job Description
Position Overview
The marketing and business comprises specialists from backgrounds including BD, PR, communications, media, digital and operations. The result will be a dynamic and energetic team environment which nurtures fresh perspectives and works together to lend the firm a competitive advantage.
We take a holistic approach to marketing and business development, with the goal to help our lawyers win more work and make new connections. Because we are so transparently aligned to this core strategic objective, we enjoy full buy-in from the business including senior management, who have a clear view of how our work contributes to the overall success of the firm.
The Social Media Manager will play a pivotal role in developing and implementing social media strategies to enhance BCLP’s brand visibility, connecting with the target audiences and driving engagement and business growth.
Responsibilities
- Collaborate, develop and implement comprehensive, fully integrated firm-wide social media strategies to meet the firm’s objectives.
- Create and schedule a calendar of compelling and visually impactful, targeted content to engage with the firm’s online community.
- Monitor Search Engine Optimization (SEO) developments and share insights with relevant teams to maximize exposure of content on online platforms.
- Manage the firm's social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Optimise organic and paid campaigns to maximise exposure.
- Act as a visual content producer utilizing infographics, images, photography, video, etc.
- Support on copywriting and proofreading as required for website pages, and digital marketing materials.
- Collaborate with marketing teams to provide live ‘on-the-ground’ social media content posts when required.
- Be a brand guardian, ensuring brand guidelines, correct terminology, and tone of voice are adhered to in all written materials and communications.
- Establish and maintain clear processes and documentation to ensure smooth and effective collaboration across internal teams and external agencies.
- When necessary, respond in a timely manner to the firm’s online community in relation to enquiries, comments and posts and monitor and manage online reviews of the firm on reputation management platforms.
- Support in the provision of training and education across the firm on the use of social media
- Undertake analysis of social media metrics to evaluate campaign effectiveness, identify trends, and opportunities for improvement.
- Monitor social media developments to stay up-to-date on best practices and recommend new and creative strategies.
- Develop strong and lasting relationships with key stakeholders across the firm.
Essential Job Specifications/Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Strong knowledge of social media platforms, tools, and best practices and a desire to keep up-to-date on new developments
- Excellent written and verbal communication skills, with the ability to create compelling and engaging content
- Proficient in social media analytics and reporting tools to monitor and evaluate campaign performance
- Creative mindset with the ability to think strategically and generate innovative ideas
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously
- Up-to-date knowledge of the latest trends and best practices in social media marketing
- Savvy in all relevant digital channels
- Aware and on-top of social media news and trends
Education/Experience/Certifications - Bachelor's degree in marketing, communications, or a related field.
- Proven work experience in social media and track record of increasing followers for social media channels
- Experience in managing social media advertising campaigns is a plus
- Familiarity with graphic design tools and basic photo/video editing skills is desirable
NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Pursuant to the Illinois pay transparency laws, BCLP is posting a reasonable estimate of a compensation range for this position. At the time of posting, the estimated Illinois range is $110,000 to $140,000. Actual compensation will be influenced by various factors, including but not limited to the level of relevant experience, skill sets, training, licensure and certifications, internal equity, market data, and other job-related factors permitted by law. The range is based on a full-time work schedule. Additional compensation may include an annual discretionary bonus.
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by the incumbent in the position. They are not intended to be an exhaustive list of all responsibilities, duties and skills of the employee. Duties and responsibilities may change at any time with or without notice.
BCLP is an equal opportunity employer
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Job Tags
Full time, Work experience placement,