Job Description
At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai's human health care (hhc) mission. We're a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer's disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you.
We are seeking an Associate Director of Consumer Marketing to join the US Alzheimer's Disease marketing team. This individual will have a passion for consumers, is a strategic thinker and is experienced in developing and delivering holistic, customer focused omnichannel campaigns that help enable us to fulfill Eisai's human healthcare (hhc) mission, which gives first thought to patients and their families, and helps increase the benefits health care provides.
Key Responsibilities: The position reports to the Senior Director , Consumer Marketing.
This individual will be responsible for having a deep understanding of Mild Cognitive Impairment (MCI)/ Mild Alzheimer's disease patients , care partners and their journey . This role will lead the planning and execution of the patient and care partner omnichannel strategy across digital channels and media platforms that improve and simplify their journey . This includes evaluating market conditions, identifying issues and opportunities, developing strategies, messaging, patient and care partner initiatives, campaigns and support across multiple touchpoints.
- Lead the development of D irect to Patient marketing messaging, materials and digital assets including patient video s , emails, web sites , video, paid search , social media , in-office , and ensure they align to the marketing strategy
- Know our customers: have a deep understanding of customer segments, needs and channel preferences
- Lead the measurement and optimization of direct to patient campaigns that support our marketing strategies
- Leverage digital capabilities, innovation, and best practices to drive customer engagement for the brand including identifying and piloting future marketing capabilities
- Manage our agency partner(s) and other outsourced vendors including media , creative and budgets
- Ensure all tactics align to the customer experience plan and achieve the desired customer experience
- Work collaboratively with the extended team to gain and leverage a deep understanding of the patient journey and relevant caregiver and patient insights
- Ensure all programs and activities are conducted in accordance with Eisai Legal and Compliance policies and Pharma industry regulations
- Actively contribute to the development of the annual and 5 year brand business plan and budget
Qualifications: - Bachelor's Degree required; MBA preferred.
- Minimum of 5 years' relevant marketing experience, preferably in pharmaceutical and/or healthcare industry and 2+ years in a consumer pharmaceutical marketing and/or advertising role.
- Strong knowledge of Digital Marketing
- Experience launching Direct to Patient campaigns and support materials
- Strategic thinking, problem solving, communication and influence skills
- Experience in championing and successfully implementing innovative marketing ideas
- Collaborate with cross-functional department teams to help ensure alignment on strategies and provide input into the strategic direction for all activities needed.
- Track record of challenging the status quo and demonstrating passion for breakthrough ideas
- Ability to thrive in a rapidly evolving, fast-paced work environment.
- Experience working with and directing agencies and strategic vendors and budget management
- Demonstrated ability to display a high degree of ethical standards and personal integrity
- Print production knowledge
- This role is hybrid in Nutley, NJ and requires 3 days onsite per week (Tuesday, Wednesday, Thursday)
- Candidate must have the ability to travel approximately 15-20%
Skills:Communication & Cross-functional Influence, Critical Thinking & Business Agility, Customer Engagement, Marketing Fundamentals, Mentoring/ People Development, Omnichannel Strategy, Product / Business Knowledge, Project Mgmt. / Data Analytics
Eisai Salary Transparency Language: The base salary range for the Associate Director, Consumer Marketing , Alzheimer's Disease is from :180,800-237,300
Under current guidelines, this position is eligible to participate in : Eisai Inc. Annual Incentive Plan & Eisai Inc. Long Term Incentive Plan.
Final pay determinations will depend on various factors including but not limited to experience level, education, knowledge, and skills.
Employees are eligible to participate in Company employee benefit programs. For additional information on Company employee benefits programs, visit .
Certain other benefits may be available for this position, please discuss any questions with your recruiter.
Eisai is an equal opportunity employer and as such, is committed in policy and in practice to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status. Similarly, considering the need for reasonable accommodations, Eisai prohibits discrimination against persons because of disability, including disabled veterans.
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Job Tags
Full time, Work at office,